The world has become one big global economy, and with internet shopping, fashion trends have started to not exist in any big way at all anymore.
Rewind a few years ago and we used to see one major design factor dominate that seasons of clothing. This was because fashion in Australia was influenced mostly locally by local trends, seasons and designs. With the way online shopping has opened us up to the worlds trends, our own local trends have no longer had the same impact.
With stores like ASOS, BooHoo and The Iconic, we are starting to see trends earlier and faster than before. Online business generally have huge warehouses which can store a bigger range of clothing and therefore can accommodate fashion from around the world.
The positive side to this is that we get access to more fashion faster and variety is definitely available to the consumer. Prices are also helped by stores such as Cotton On offering a Cotton On coupon.